Indie Retailer Month – Nielsen Sérverzlun

We’re kicking off our Independent Retailer Month Q&As with Laila Björnsdóttir Nielsen, the owner of Nielsen Sérverzlun in Reykjavík, who have been stocking Donna Wilson products for nine years now.

Hey Laila! Can you tell us a little about Nielsen Sérverzlun? Is there a story or concept behind your shop + how long has it been open?

My concept for Nielsen Sérverzlun can be described in two words – different and fun. I bought the store almost one year ago but I had been working as a buyer for the store for six years. When I bought it I changed the name to make it more my own. I wanted to have a store that would nourish all of the customers’ senses – sight, sound, smell and so on. I have products from all over the world and most of them are from small companies or individual artists. ---> READ MORE